Are you wondering why you need SEO for your website? If so read on, the following five reasons below explain some of the most common reasons why you should be using search engine optimization on your website. If you are wondering what SEO is then take a look at our search engine optimization page for a brief explanation.
Five Reasons for Search Engine Optimization

1. Increase Website Traffic

Increasing your web site traffic may increase your online and offline sales. SEO helps place your product(s) or services in front of eager consumers, as well as gain a wider audience. Our targeted SEO (Search Engine Optimization) services and SEM (Search Engine Marketing) solutions offer you customized search engine strategies that we put to work for your website.

Do you offer services like: Real Estate, Classifieds, or other sales oriented services where your customer expects results? Optimizing and marketing your website can increase targeted web site traffic, this means that your website is more competitive, and in a competitive market your company will be above the competition.

Website traffic can affect your website position in search engines and help reinforce your status as an industry leader in your market, making you the right choice!

Are you ready to increase your website traffic? Contact enginesofcreation.com to set up a Search Engine Optimization consultation, initial consultations are free.

2. Increase Sales & Revenue

Search Engine Optimization and marketing helps drive targeted traffic to your website while maximizing your ROI and increase online sales. Through efficient search engine marketing strategies a search engine optimizer can help develop a steady stream of qualified traffic to your website. Targeted traffic is search engine traffic that is looking for your specific services. Typically people searching for targeted products or services have a much higher conversion rate than random impulse buyers.

Increasing sales by the use of organic search engine optimization techniques enhances your website's traffic by positioning your website in natural search results pages on the major search engines. Including a combination of SEO with an attractive and user-friendly site design and/or Pay Per Click (PPC) advertising and your potential for increased online sales can grow considerably.

3. Build Brand Awareness

Search engine marketing provides an effective way to promote your company's brand identity. A custom search engine marketing plan is your way of communicating your corporate or personal image, including your products, services or logo/brand in a positive way.

Developing a custom Internet marketing strategy is the first step to accomplishing your goals. You can Grow your search exposure and market through effective advertising methodologies and increase web site traffic by improving your search engine placement. Better placement ca boost web based sales and/or the awareness of your message or brand.

Expand your brand with a custom search engine marketing solution, contact enginesofcreation.com to set up a Search Engine Optimization consultation, all initial consultations are free.

4. Your Competitors Use SEO Already

Every day more and more businesses are hiring web designers to bring them into the online marketplace. This constant influx of new websites means that there is new online competition.

As time goes by more and more website owners are realizing the importance of SEO and are looking to professional web design firms experienced in SEO to provide services, of hiring specialized or expert SEO service providers to boost their online presence, we are all of the above.

Having a good position is not all that matters, just sitting back enjoying your web site traffic and search engine position is not enough to keep your advantage. Your competition are pitting against you like roman senators, this means that your web site traffic can slow and your website position may fall considerably in the SERPs or Search Engine Results Pages as your competition becomes aggressive. If you fall below the top 3 pages of a search engine result page, your visibility is drops to almost zero.

If you would like to gain back the ground you lost and push past your current online competition; we provide a defense initiative against your competition and a pro-active SEO approach. We offer competitive Search Engine Optimization rates, and a variety of SEO and SEM services to meet your website's needs. Contact us to set up a Search Engine Optimization consultation today, all initial consultations are free.

5. Generate New Leads & Customers

In 1993 there was a mythical saying "if you build it they will come", and many business owners spent boat loads of money on building websites with no strategies in place to drive targeted traffic to their websites. With over 2 billion more websites to compete with now, a successful website will require a more effective Internet marketing strategy.

Engines of Creation uses the latest techniques of search marketing, PPC, and organic website optimization, helping you capture email mailing lists, product inquiries, phone calls, and build better brand identity through effective search engine marketing techniques. Call us to set up a Search Engine Optimization consultation today 866-225-7348 or fill out our brief contact form.

Website Reporting

Would you like to know how your website stacks up against your competition, or how well you rank for your target keywords? How about learning about who is linking to you or about HTML code problems that may be hurting your search engine ranking?

Engines of creation offers a complete website report which reviews your website and covers topics addressed in our website specific SEO consultation but includes a more in-depth website review that will cover design, navigation, and linking structure along with 6 additional reports including:

    * Competitive Analysis Report
    * Search Engine Ranking Report
    * Link Popularity Report
    * Website Audit Report

We will discuss and present our findings to you in written reports; use these reports to help your in-house marketing team and/or web developers to strengthen your website as well as to help understand how your website stacks up in search engines and against your competition.

Do you need guidance?

In addition to the written reports we offer our review/consultation option that includes a full consultation explaining our findings with specific solutions to fix many of the problems discovered.

What if I Don't Have a Web Developer?

If you don't have an in-house staff and would like our staff to make changes to your website we will gladly do so for our normal hourly development rate. Ask for our review/execution option; please specify if you need consultation included with this option so we quote you with the appropriate rate. All our reports and reviews can be purchased separately; our complete review includes all reports at a discounted rate.

Web Analytics

Web Analytics sometimes referred to as "stats", helps you to know & understand more about your website and your website visitors. With every client we work with we encourage the use of a professional analytics package, and with our SEO or web marketing clients it is a requirement. Because of the valuable information, feedback and the information you collect, analytics is a vital tool to know and understand your visitors. With web analytics you have the ability to gage the effectiveness of your design, landing pages, search engine visibility and much more.

Using a web analytics package will provide you with a distinct advantage over your brick & mortar side of your business, or competitors, allowing you valuable insight into who your customers really are. Retail vendors have tried collecting this valuable data in other ways, for instance, you may have noticed when out shopping that some retailers ask you your phone number or zip code at checkout, this is their version of customer tracking, and with that information they plan marketing, direct mailing and other promotions as well as gage their market saturation.

The Five W's of Web Analytics

Knowing the 5 W's of your website visitors is one of the most important factors to help you understand your customers and website traffic: These 5 W's can help you run a successful website, PPC campaign, and is an essential tool of search engine optimization.

Knowledge: Engines of Creation offers e metrics, a website analytics package and service that uses our partner technology to track your website visitors. You will gain knowledge about your customers and website traffic to help you manage your website and make informed marketing decisions.

Do you know the 5 W's of your site visitors?

   1. Who they are (Demographic information)
   2. Where they came from (referring site/search engine)
   3. What search term they used (keyword(s))
   4. Where they went on your site (Visited pages)
   5. What time did they spend on your site (Bounce Rate/Visit Duration)

Action: Use your new found knowledge to identify problems with your website, plan and track PPC campaigns, identify weak spots in your brand identity or advertising, and gage your ROI on online and print advertisements and more.

After making changes to any of your advertising or marketing strategies you can track the results of your changes by comparing your results, potentially saving you thousands.

Web Analytics Features

    * Customized Reports
    * Report Filtering / Preferences
    * Path Analysis
    * View reports for Custom Date Range
    * Calendar Control to view all past day's statistics
    * Graphical Visitor Detail Path
    * Multiple Users

Web Analytics Pricing & features

Pricing is based on monthly Page Views or PV's, please see below for a definition of a Page View and a breakdown of our website analytic features:

traffic patterns

    * Calendar Summary
    * Unique Visitors
    * Visits
    * Page Views
    * Hourly Reports
    * Daily Reports
    * Weekly Reports
    * Monthly Reports

navigation

    * Visited Pages
    * Entry Pages
    * Exit Pages
    * Average Time on Page
    * Exit Links
    * Downloaded Files

marketing

    * Conversion Tracking
    * Campaign Tracking
    * Search Engine
    * Search Engine By Keywords
    * Keywords Referring Pages

demographics

    * World Regions
    * Local Regions
    * Cities
    * Language

technographics

    * Browsers
    * Browser Version
    * Operating System
    * Operating System Versions
    * Color Depths
    * Cookies
    * ISPs
    * Java Script
    * Resolution

    Looking for a custom higher volume plan? Have further questions, contact form or call us at: 866.225.7348

What is a Page View?

Each time someone visits your website and lands on a page of your website it is recorded as a Page View. If you were to visit your favorite website and visited the index page, about page and contact us page that would equal 3 page views. Those PV's will be recorded by your analytics, as well as the pages you visited and how you arrived to each page through path analysis and referring page or search engine.
Results of Search Engine Opitmization
WHAT TO EXPECT...
Link Building


Having a solid link exchange campaign is a crucial part of any search engine optimization project to build web traffic for a site. Link popularity is a rating system given to a website that is based on the external and internal links that are pointing to any particular web page. Link Popularity, used by many search engines, is a measure of quality and quantity of websites that link to your website. These are referred to as back links.

Reciprocal Links

Reciprocal link exchange is quite simply the agreed exchange of a link from one website to another website. This is a time consuming process to locate quality websites with a similar topic and theme as yours. Yet reciprocal links exchange is considered the most effective way to increase link popularity. In SEO terms, webmasters try to get as many inbound links (back links) as possible to their web sites, and most attempt to get these inbound links from sites with high PR.

It is always better to have fewer links from important, appropriate web pages than to have hundreds of irrelevant, low-traffic, low-ranking sites linking to you. This way you can increase link popularity as well as leads/sales.

Improving Link Popularity

The ever-growing Internet has made Search engine optimization even more complicated. With Search engines frequently seeking & incorporating newer algorithms, on-the-page optimization no longer gets you top rankings by itself, unless it is coupled with good link popularity.

Google PageRank is one of the most common measures of Link Popularity. Google PageRank or PR, is a ranking (on a scale of 0 to 10) that is based primarily on the number of web pages and the importance of those pages that link to the site. You can determine a web page's PR by downloading and using the free Google toolbar available at http://toolbar.google.com

How is Page Rank Calculated? The PR of each page depends on the number of pages and the PR of the pages pointing to it.

How does each inbound link help your site's PR? Each link on a web page counts as a vote. Each page spreads its vote out evenly amongst its entire outgoing links. This means your site gets more benefit from websites that have fewer links on each page.

What does this mean? It means in selecting websites to trade links with, choose sites that:

   1. Have high PR
   2. Have a similar topic
   3. Have few outgoing links per page

Building links to your site can improve your page rank; however, link popularity game can be tricky and time consuming, so why not hand the task over to our experienced SEO professionals?
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A Proper Domain Name Video
Link Building Video
Keyword Research Pt. 1 Video
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Track Back Linking Info Video
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Downloading Explorer 8
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Why do I need a Logo?
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What is Search Engine Optimization?
Why a Merchant Account vs Pay Pal?
What is Social Networking?
If you have questions contact us today and we will work out a solution for you. 877.210.3628
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SPECIAL PACKAGES For SEO & Link Building Tactics For Faster or Long Lasting Results
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THE 60 Day article bombard
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Search Engine Ranking Report
Monthly Detailed Report
Advanced keyword research  with Competitor Analysis
Meta Tag Creation
Google XML Sitemap Creation
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6 Month SEO Tactics

Search Engine Ranking Report
Monthly Detailed Report
Advanced keyword research  with Competitor Analysis
Meta Tag Creation
Google XML Sitemap Creation
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JUMP OVER THE NET- Building a Linking Net
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12 Month SEO Tactics

Search Engine Ranking Report
Monthly Detailed Report
Advanced keyword research  with Competitor Analysis
Meta Tag Creation
Google XML Sitemap Creation
INCLUDES
BULLY THE WEB - Building Linking Net and Blog
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NBD will provide an  assessment of whatever your needs maybe - Call For Special Quote 877.210.3628