Website Reporting
Would you like to know how your website stacks up against your competition, or how well you rank for your target keywords? How about learning about who is linking to you or about HTML code problems that may be hurting your search engine ranking?
Engines of creation offers a complete website report which reviews your website and covers topics addressed in our website specific SEO consultation but includes a more in-depth website review that will cover design, navigation, and linking structure along with 6 additional reports including:
* Competitive Analysis Report
* Search Engine Ranking Report
* Link Popularity Report
* Website Audit Report
We will discuss and present our findings to you in written reports; use these reports to help your in-house marketing team and/or web developers to strengthen your website as well as to help understand how your website stacks up in search engines and against your competition.
Do you need guidance?
In addition to the written reports we offer our review/consultation option that includes a full consultation explaining our findings with specific solutions to fix many of the problems discovered.
What if I Don't Have a Web Developer?
If you don't have an in-house staff and would like our staff to make changes to your website we will gladly do so for our normal hourly development rate. Ask for our review/execution option; please specify if you need consultation included with this option so we quote you with the appropriate rate. All our reports and reviews can be purchased separately; our complete review includes all reports at a discounted rate.
Web Analytics
Web Analytics sometimes referred to as "stats", helps you to know & understand more about your website and your website visitors. With every client we work with we encourage the use of a professional analytics package, and with our SEO or web marketing clients it is a requirement. Because of the valuable information, feedback and the information you collect, analytics is a vital tool to know and understand your visitors. With web analytics you have the ability to gage the effectiveness of your design, landing pages, search engine visibility and much more.
Using a web analytics package will provide you with a distinct advantage over your brick & mortar side of your business, or competitors, allowing you valuable insight into who your customers really are. Retail vendors have tried collecting this valuable data in other ways, for instance, you may have noticed when out shopping that some retailers ask you your phone number or zip code at checkout, this is their version of customer tracking, and with that information they plan marketing, direct mailing and other promotions as well as gage their market saturation.
The Five W's of Web Analytics
Knowing the 5 W's of your website visitors is one of the most important factors to help you understand your customers and website traffic: These 5 W's can help you run a successful website, PPC campaign, and is an essential tool of search engine optimization.
Knowledge: Engines of Creation offers e metrics, a website analytics package and service that uses our partner technology to track your website visitors. You will gain knowledge about your customers and website traffic to help you manage your website and make informed marketing decisions.
Do you know the 5 W's of your site visitors?
1. Who they are (Demographic information)
2. Where they came from (referring site/search engine)
3. What search term they used (keyword(s))
4. Where they went on your site (Visited pages)
5. What time did they spend on your site (Bounce Rate/Visit Duration)
Action: Use your new found knowledge to identify problems with your website, plan and track PPC campaigns, identify weak spots in your brand identity or advertising, and gage your ROI on online and print advertisements and more.
After making changes to any of your advertising or marketing strategies you can track the results of your changes by comparing your results, potentially saving you thousands.
Web Analytics Features
* Customized Reports
* Report Filtering / Preferences
* Path Analysis
* View reports for Custom Date Range
* Calendar Control to view all past day's statistics
* Graphical Visitor Detail Path
* Multiple Users
Web Analytics Pricing & features
Pricing is based on monthly Page Views or PV's, please see below for a definition of a Page View and a breakdown of our website analytic features:
traffic patterns
* Calendar Summary
* Unique Visitors
* Visits
* Page Views
* Hourly Reports
* Daily Reports
* Weekly Reports
* Monthly Reports
navigation
* Visited Pages
* Entry Pages
* Exit Pages
* Average Time on Page
* Exit Links
* Downloaded Files
marketing
* Conversion Tracking
* Campaign Tracking
* Search Engine
* Search Engine By Keywords
* Keywords Referring Pages
demographics
* World Regions
* Local Regions
* Cities
* Language
technographics
* Browsers
* Browser Version
* Operating System
* Operating System Versions
* Color Depths
* Cookies
* ISPs
* Java Script
* Resolution
Looking for a custom higher volume plan? Have further questions, contact form or call us at: 866.225.7348
What is a Page View?
Each time someone visits your website and lands on a page of your website it is recorded as a Page View. If you were to visit your favorite website and visited the index page, about page and contact us page that would equal 3 page views. Those PV's will be recorded by your analytics, as well as the pages you visited and how you arrived to each page through path analysis and referring page or search engine.