STEP 1 - Your Style
The first step stage is to design a site that you want your site to stick. This mean a visitor such as a CEO, a mother of 2, venture capitalists, a gentleman looking for an income or ad agencies like to see and reccommend. There are all types of "various components" in any one design. However, your site might be a Flash site or there might be some beautiful mouseover effects or drop-down menus in the design. It's always a pretty design, but the message is clear your style over substance flows.
STEP 2 - Designing for Online LOOK & FEEL along with Great Visibility
In step 2, the reality of an ineffective visibility begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Marketing, Marketing and more marketing is very important. Unfortunately, many web site owners fall for beautifully designed site that couldn't possibly be the problem with low site traffic. You site look and feel is just one component of the whole.
Step 3 - Designing for Your Target Audience
By step 3, after sturcturing your site and determining various marketing strategies, web site owners generally should figure to write effective copy for their target audience.
Step 4 - Site Redesign
After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.
Conclusion
Web sites should always be designed with your target audience in mind. Colors have meaning. Professional designers understand the psychology of color and the use of white space to best project the image your audience wishes to see. (For example, try not to use the color red on a financial site, the color blue means a sense of calmness or green represents money.)
Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly.
Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEOs or lawyers like the site, ask if they are going to spend the thousands or millions of dollars to keep you in business. They're not.
Your target audience who will ultimately determine the success or failure of your site.
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